"Bob" was Newhart's third successful sitcom. He plays Bob McKay, the creator of the righteous comic-book superhero "Mad Dog", currently a frustrated greeting card artist. In the opener, Chuck Terhorst, chairman of the American-Canadian Trans-Continental Communications Company (AmCanTranConComCo), decides to bring back Bob's comic book. Unfortunately Bob's new co-worker wants to turn Mad Dog into a vicious, crazed vigilante.
